Superfeet is a company that has actually been around quite some time. It became its own company in 1977 after a start as a Sports Division of one of the world's leading orthotic labs, Northwest Podiatric Laboratory. They are currently available in North America, Europe, Japan and Australia. They are an insole company that promises to make your body feel better simply by placing their insole in your shoe, ski boot, cleat or whatever else you stick your feet in.

SOLE is a company that has good all round beliefs in ecological sustainability and strives to reduce the environmental impact of all the business they do. Sustainable manufacturing takes research, money and time to create change in the ways things are done. Besides caring about the environment, they care about your foot health. The body is a complex structure that needs a solid foundation to "stand" (yes, I am punny) upon. They have a range of footbeds designed to fit inside virtually any shoe you already own and provide you comfort and pain relief. They have also branched out into the flip flop market with their footbed as the base for it.

White Spot is a Canadian restaurant chain that has its base in Vancouver, BC. It is known for its burgers and Pirate Pak children's meals. Recently the restaurant has attempted to move into a more upscale while still family friendly class while still expanding with fast food oriented White Spot outlets.