Superfeet is a company that has actually been around quite some time. It became its own company in 1977 after a start as a Sports Division of one of the world's leading orthotic labs, Northwest Podiatric Laboratory. They are currently available in North America, Europe, Japan and Australia. They are an insole company that promises to make your body feel better simply by placing their insole in your shoe, ski boot, cleat or whatever else you stick your feet in.
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Unfortunately, that's where the goodness ends. While I can't say they have the worst product in the world (in fact there are many far worse, cough... cough... Archmolds), I do have to say, I'm dissapointed in the lack of support. While they claim that arch support is what most people need, their insoles are just too flat for me to take seriously. They do offer slightly more support than the stock piece of felt in new shoes, for the price I payed I wanted to feel as though I were standing on top of the world. Instead I felt like I was standing on top of a small stack of money on top of the world. Which quite frankly wasn't that comfortable and begged the question, why? Well, I came up with no good answer, so there it is. I will steer clear from now on.