SOLE is a company that has good all round beliefs in ecological sustainability and strives to reduce the environmental impact of all the business they do. Sustainable manufacturing takes research, money and time to create change in the ways things are done. Besides caring about the environment, they care about your foot health. The body is a complex structure that needs a solid foundation to "stand" (yes, I am punny) upon. They have a range of footbeds designed to fit inside virtually any shoe you already own and provide you comfort and pain relief. They have also branched out into the flip flop market with their footbed as the base for it.
With that out of the way, I have to say, what a great company. They say they care about the environment, but their ever evolving packaging actually goes to show that they are changing to an ever more sustainable model. And for those that just don't care about the environment (I know you're there), their products are amazing! Hard to believe, but TheKlassen actually suffered from some back pain for years, but throw in a pair of SOLE's and poof (a little while later, I exagerate, but am realistic too!), the pain is gone. It makes it far more bearable to be on your feet for hours on end, although I'm still not sure why people choose to. Beyond the footbeds, their flip flops are superb. This is coming from a guy who hates flip flops. Some weird thing between my toe, no thank you. But I had to try them for you, the public, and boy am I glad I did. You don't notice anything between your toes and your feet are cushioned and supported just like in your shoes (provided you have SOLE in them). The fact that you are still here reading this begs the question, "Why aren't you buying SOLE's right now?"